Fab India

Am finally doing an Indian Label!!! (yayyiee)

Everytime I go to a fabindia store, I am always taken in by the fabrics. Their distinctive use of handloom weaving techniques, natural dyes, and both vivid and earthy colors have made their products both fashionable and desirable. Especially with the Arty set and the tourists.

A bit of history: It was founded in 1960 to market the vast and diverse craft traditions of India. It blends indigenous craft techniques with contemporary ethnic designs. With 57 stores in the country currently, and one each in Rome, Dubai and Guangzhou, the company is to add close to 200 stores in the next four-five years. And, true to its founding mission of creating sustainable employment, it is taking its craftsmen along. From providing jobs for close to 15,000 artisans today, it is hopeful of supporting another 1,00,000 in the next few years.

The website of Fabindia, though online shopping enabled, is a huge disappontment. The product photographs are hardly attractive, the models look aged and ungraceful (!) and their clothes look dowdy...





From skirts to kutis, tunics, shirts, churidaars, to salwaars, nehru jackets and duppataas in beautiful fabrics and colors, Fab india stores everyting for men and women. They also have a range of home furnishings, which is worth a dekko. Don't go by the looks of the website, though - if ethnic, down-to-earth clothes and natural fabrics is what you crave for, do check their stores!
Image credit: http://www.fabindia.com/