Thursday, August 7, 2008

Color me Pinko!

It's Indian invasion time for Pinko, the Italian fashion house. It's coming to India, via Kimaya.
Pinko already has 670 multi-brand stores and 130 mono-brand stores across the world.

Brand Pinko entered the market as a line of fashionable, stylish and glamour clothes. The fact remains, however, that world’s famous photographers and models has also contributed to the growth of the brand. Pinko has featured supermodels Eva Herzigova, Naomi Campbell, Elle Macpherson and singer Maria Carey in its campaigns.

Apart from the “usual stuff" of glam, luxe garments and accessories, Pinko has this line of really cute animals, Skelanimals– which are long dead and 'are looking for people who have a wild (?) tender heart'…check it here.

As for the the, well - pretty usual and pretty expensive :P They are good – but then, we have seen the same elegant, rich clothing in so many other brands too…Quite frankly, there was nothing eye-catching in their entire line, and their bags weren’t something I would like to carry. I wonder, what exactly made them so famous... maybe the celebrity endorsementslist? Am not saying that it isn't good, but a bit too expensive even for a luxe brand.

Let’s see how it fares in India…

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